Marketing Team - are you ready for 2022? I suspect you are either shaking your head in agreement or feeling stuck in planning what to do next.

Senior living providers have had a plateful of challenges to address, and one that ranks high on the priority list is to rebuild census.

Let’s talk about how to differentiate yourself from the crowd, build quality relationships that result in move-ins, and create an ongoing stream of referrals.

I started in the aging and caregiver space over 27 years ago as a family caregiver.  Almost three decades later what I needed most then is exactly the same as what study after study supports is desperately needed now - education!  

Be Your Community Resource

I talked in my last blog about the importance of community collaboration - that is, a care community's collaboration within their geographic region. For example, working with a local Dementia-Friendly Initiative, Alzheimer's Association or Parkinson's Foundation, or others working hard to build widespread awareness of critical aging issues. This helps to expand community relationships, build awareness and develop connections with referrals, and all the while contributing to the greater good.

The need today for effective dementia education is through the roof!

Marketing team - add to your toolbox a "Wow" experience to help people better understand life with dementia.

2022 will be a year for:

• A game-changing referral source strategy.
• Families and professionals seeking out in-person activities, conferences, education, etc.
• Senior care providers to offer something different that will help engage and connect with their referral sources in more meaningful ways.
• Communities to invest in programs, activities, and events that will engage people and set them apart from their competition.

Become a Dementia® Live Coach

AGE-u-cate®️ Training Institute's highly acclaimed Dementia Live®️ Simulation Experience is the game-changer. It's what people talk about a year after they've gone through the experience. It offers the care community representative the opportunity to speak one-on-one with participants, build a meaningful relationship, and in the process, provide one of the most powerful dementia education experiences available today.

As much as your staff needs Dementia Live®, your community does as well. This program offers the benefits of flexibility, practical tools, and resources to allow senior care providers to use as staff training AND community outreach education. And if in-person is not an option, the program includes an online option!

"Dementia Live is hands-down, our most valuable census building tool. Beyond its incredible educational value, it's our #1 marketing investment." ED, Texas.

AGE-u-cate is on a global mission to ignite change!  Want to join us?  

If you want to learn more about having Dementia Live® in your sales toolbox, contact us today!

Let's be honest. 2021 felt like we had our foot on the gas AND brake at the same time. Make plans, cancel plans, make plans, reschedule plans. Make PLANS? Uh, let's wait and see. Sound familiar?  

Lessons I've learned from grandmama Mildred are endless, but I'll finish with sharing a few connected to her final days.  These two stories, while representative of her final days, also speak to the culmination of Mildred's life: unconditional love, endless laughter and unwavering faith.  

• Be ok with just being compassionately present. Towards the end of my grandmothers life, my family was all gathered at my aunt's house where my grandmother lived her last days.  In those final days, grandmama Mildred was in and out of awareness that we were there. On this day, we had taken her outside to lay in a swing - the sun was shining and there was a wonderful breeze with birds singing.  She loved being in nature!  My mom was helping her eat ice cream and trying to get grandmama to engage with us. “Is it good, mama?”  “Here’s some ice cream” “Is it good?” is what my mama kept saying, over and over.  After a bit my grandmother all of the sudden opened her eyes, looked at my mom and said in a snarky tone, “Is it good? Is it good?”.  In her always hilarious way, she was telling my mama to shut up and let her enjoy the ice cream!  Not that my mom was trying to be annoying - we were all so desperate to make sure grandmama knew we were there.  After that moment, we knew she could always feel (and hear!) us! 
  
  Lesson learned: sometimes just sitting quietly is enough.  The person can feel your presence through touch and a thoughtful environment set-up. 
• Look for the signs, they often come at unexpected times.  On the day grandmama Mildred took her last breath, my family was gathered around her bed.  It was a hospital bed we rented and we had it pushed up to the king size bed in the room.  On the king bed was me, my mom, several of my aunts and my 2 sisters.  We were playing hymns and music that my grandmama loved.  On Eagle's Wings, a familiar Catholic hymn was playing and as we were all singing the chorus - "And he will raise you up on eagle's wings...", my grandmother began to raise up.  It was a chaotic few moments until we realized that my aunt was laying on the hospital bed remote!  We all burst into hysterics and knew that was grandmama Mildred, playing one last joke on everyone.  And bringing laughter into the room as she always did. 
  
  Lesson learned: The time will come to say goodbye.  Even in that moment, find joyful ways to connect and cope.

Dying and death is often viewed as a scary and sad turn of events.  And while losing someone we love is sad, the truth is that we're all going to die at some point.  There, I said it!  A recent post I ran across on LinkedIn shared the concept of maraṇasati, meaning mindfulness of death.  It's a Buddhist meditation practice that often includes incorporating various visualization and contemplation techniques focused on the nature of death.  From what I could gather, the intent is to bring more awareness to your present moment and encourage you to live life as if there is no tomorrow.  No regrets!  And if you practice Christianity, you believe that with death also comes eternal life.  There is comfort in knowing the rest of your days will be spent with Jesus and others who have gone before you.  For my family, we take comfort in the latter.  And that is something that my grandmama Mildred instilled in all of us.  And I'm lucky that those roots continue to run deep through my mama.  If you're reading this, mama, grandmama would be so proud of how you continue to guide our family in strong faith!  

I'm also intrigued by maranasati and look forward to researching that more.  How do you cope and find comfort in times of loss?  There is no right way, and sharing may help others!  Be sure to leave a comment.  And, if you'd like more information on death and dying, check out a previous blog or reach out to me.

For the article I saw on LinkedIn about maranasati, click here.  And if you need a "lift" today, here's the song, On Eagle's Wings!  

To view the previous post introducing my grandmother and our family's journey caring for her, check it out here.

I mentioned my grandmother briefly in my last post and I would love to share more about her!  Her name was Mildred and this year she would have celebrated her 101st year around the sun.  She was was the pillar of our family and barrel of fun!  I can see her infectious smile now, dancing in the kitchen singing "If I'd known you were coming, I would've baked you a cake"!  Most of my memories of grandmama Mildred involve her journey living with dementia.  She taught our family so much in the 8+ years she lived with dementia.  Her sense of humor never ceased and was a critical piece in allowing grace to shine bright through it all.  And boy did we need grace - we didn't always get it right.  That's life.  

There will be a wonderful gathering of Aging Services professionals on Saturday, August 21 in Chicago to celebrate the life of our friend, colleague, and passionate advocate for dementia capable care, William Keane.  Bill is one of the many mentors who shaped my philosophies and personal mission in eldercare, and I am honored to be one who will share how Bill continued to teach me, even in the later stages of dementia. In Bill's honor, I would like to share a snippet, because it is a reminder to all of us that wisdom still lives inside a person with dementia.

 

 

 

 

 

 

 

The National Institute on Aging states, "abuse can happen to anyone-no matter the person's age, sex, race, religion, or ethnic or cultural background.  Each year, hundreds of thousands of adults over the age of 60 are abused, neglected, or financially exploited.  This is called elder abuse.  

The toll of COVID induced loneliness and isolation on our elders is still in research phase and will be for some time to come.  Caregivers, too, have carried a heavy burden.  Professional and family caregivers have endured equal if not greater effects of this long running pandemic.  In addition to the fears surrounding the virus itself, as studies are released, we will be able to capture just how deep and wide the emotional burden has been to those caring for PLWD (persons living with dementia).