Marketing Team - are you ready for 2022? I suspect you are either shaking your head in agreement or feeling stuck in planning what to do next.

Senior living providers have had a plateful of challenges to address, and one that ranks high on the priority list is to rebuild census.

Let’s talk about how to differentiate yourself from the crowd, build quality relationships that result in move-ins, and create an ongoing stream of referrals.

I started in the aging and caregiver space over 27 years ago as a family caregiver.  Almost three decades later what I needed most then is exactly the same as what study after study supports is desperately needed now - education!  

Be Your Community Resource

I talked in my last blog about the importance of community collaboration - that is, a care community's collaboration within their geographic region. For example, working with a local Dementia-Friendly Initiative, Alzheimer's Association or Parkinson's Foundation, or others working hard to build widespread awareness of critical aging issues. This helps to expand community relationships, build awareness and develop connections with referrals, and all the while contributing to the greater good.

The need today for effective dementia education is through the roof!

Marketing team - add to your toolbox a "Wow" experience to help people better understand life with dementia.

2022 will be a year for:

• A game-changing referral source strategy.
• Families and professionals seeking out in-person activities, conferences, education, etc.
• Senior care providers to offer something different that will help engage and connect with their referral sources in more meaningful ways.
• Communities to invest in programs, activities, and events that will engage people and set them apart from their competition.

Become a Dementia® Live Coach

AGE-u-cate®️ Training Institute's highly acclaimed Dementia Live®️ Simulation Experience is the game-changer. It's what people talk about a year after they've gone through the experience. It offers the care community representative the opportunity to speak one-on-one with participants, build a meaningful relationship, and in the process, provide one of the most powerful dementia education experiences available today.

As much as your staff needs Dementia Live®, your community does as well. This program offers the benefits of flexibility, practical tools, and resources to allow senior care providers to use as staff training AND community outreach education. And if in-person is not an option, the program includes an online option!

"Dementia Live is hands-down, our most valuable census building tool. Beyond its incredible educational value, it's our #1 marketing investment." ED, Texas.

AGE-u-cate is on a global mission to ignite change!  Want to join us?  

If you want to learn more about having Dementia Live® in your sales toolbox, contact us today!

Let's be honest. 2021 felt like we had our foot on the gas AND brake at the same time. Make plans, cancel plans, make plans, reschedule plans. Make PLANS? Uh, let's wait and see. Sound familiar?  

I mentioned my grandmother briefly in my last post and I would love to share more about her!  Her name was Mildred and this year she would have celebrated her 101st year around the sun.  She was was the pillar of our family and barrel of fun!  I can see her infectious smile now, dancing in the kitchen singing "If I'd known you were coming, I would've baked you a cake"!  Most of my memories of grandmama Mildred involve her journey living with dementia.  She taught our family so much in the 8+ years she lived with dementia.  Her sense of humor never ceased and was a critical piece in allowing grace to shine bright through it all.  And boy did we need grace - we didn't always get it right.  That's life.  

There will be a wonderful gathering of Aging Services professionals on Saturday, August 21 in Chicago to celebrate the life of our friend, colleague, and passionate advocate for dementia capable care, William Keane.  Bill is one of the many mentors who shaped my philosophies and personal mission in eldercare, and I am honored to be one who will share how Bill continued to teach me, even in the later stages of dementia. In Bill's honor, I would like to share a snippet, because it is a reminder to all of us that wisdom still lives inside a person with dementia.

The toll of COVID induced loneliness and isolation on our elders is still in research phase and will be for some time to come.  Caregivers, too, have carried a heavy burden.  Professional and family caregivers have endured equal if not greater effects of this long running pandemic.  In addition to the fears surrounding the virus itself, as studies are released, we will be able to capture just how deep and wide the emotional burden has been to those caring for PLWD (persons living with dementia).  

I had a few "Aha" moments this past weekend that made me realize just how prevalent the fear of dementia is in our society,  and how we must redirect our thinking in order to transform how we look at Alzheimer's and other forms of dementia.