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'Tis the Season for connecting with family and friends, and for some will be the first in-person visit in a very long time. For others, it might be long-distance communications, and now thanks to technology, there are many ways in which we can be more engaged than ever. I want to talk about the importance of reminiscing, especially with persons living with dementia.
For years, aging service providers have focused on the resident or patient experience. But, with staffing shortages at dangerous levels, leaders are quickly shifting their priorities. After all, the resident or patient experience is only as good as those providing care.
The Validation method was developed by Naomi Feil in the 1970s and formalized into a method that she first published in 1982. Her pioneer work set off a massive change in elder care. I call Naomi, the godmother of ‘person-centered’ care.
I don't know about you, but I'm ready for the new year. Of course, I always look forward to dreaming of new adventures, possibilities, and the opportunity to open a new chapter. But, I've got to be perfectly honest. I'm REALLY looking forward to 2022!
I'm guessing that most of you who are reading this, no matter where you fall in the aging services spectrum, would have to agree the last umpteen months have been a doozy!
What I don't want to do is belabor the point. In fact, I'm not even going to bring up anything about what we've been through because that's all we've been talking about for far too long!
Starting all over again is not that bad...because when you restart, you get another chance to make things right.
When we restart, we put things in a new perspective, learning lessons from the past. But, when we look through a different lens, the ideas and creativity that start flowing are incredible! We've had the opportunity at AGE-u-cate to do just that. We decided late last year that we would look beyond the circumstances beyond our control and put our innovative heads together to do things better.
Don't let Fear and Uncertainty Stop You.
Being Stuck is about the most frustrating feeling in the world. Getting UNSTUCK is exciting. It means you are moving forward, even if in baby steps. Taking small steps is often hard for me, but thanks to a great team, they remind me that it's sometimes essential - and I'll be doggone - they are right! When we embarked on our Reveal Aging Micro-learning initiative, we had to talk with our partners, garner feedback, and take the time necessary to do it right.
Failure is Part of the Process.
Failure is NOT the opposite of success. It's a part of Sucess! How many times have you gotten off the ground with a new program or initiative only to hit a brick wall? Probably more times than you can count. As we know, things happen that are out of our control, and sometimes we don't think things through. It's Okay. Start again, and learn from your mistakes.
Stay Focused, and Keep your Eye on the End Game.
If you are in aging services, you have a mission, and it's an important one. What better work to do than that which has a higher calling? Is it easy? No. Can you solve all the challenges that lie ahead of you? Of course not. Can you make a positive difference in the lives of others? You bet, and that's where you need to keep your eye set.
We need to look ahead to all that we can do better in 2022. Right around the corner lies a world of possibilities for all of us to work together and make a difference in the lives of those whom we serve.
Let's Press Restart! Refocus and Get Started because 2022 is right around the corner - thank goodness!
Although my personal story of caregiving goes back decades, the message has not changed. My sweet mother, Jeanette, lived with Parkinson's Disease for many years. Our journey together as care partners included the highs of our incredible mother-daughter relationship growing even closer and the lows of experiencing the emotional roller-coaster of managing a disease that is ever-changing and often mysterious.
At 85, Jeanette's health had declined significantly due to the progression of her PD and complications from a broken hip. In addition, my sister was taking care of our mom in her home following a rehab stay, and the stress of 24/7 caregiving responsibilities took a toll on her physical and emotional health. It was time for a change, and a decision needed to be made relatively quickly.
Visiting one care community after another, I soon became embattled with my own emotions as I toured beautifully decorated buildings led by cheery marketing professionals. All the while, I was an emotional train wreck. What was truly important? I had some real soul searching to do.
A friend suggested I visit a residential care community that her dad had been in, so I arranged for a meeting with the owners, one of who was a registered nurse. The home was not in the most convenient area to my home, but was adequate for my sister and me to visit with a drive for both of us. The neighborhood was eclectic but safe. As I drove to the house, my thoughts were on a single track.
Entering the house, one of the care team members greeted me with a warm welcome and hug. The place was lively and bright, though far from fancy. Sitting areas in the large living room included residents, care partners, and family members.
As I made my way to another sitting room to meet with the owner, I noted the care team busy making lunch and chatting about the new recipe for the day. They stopped to say hello and asked if I'd like to stay. How could I pass up a yummy-looking Mexican dish?
As I sat down to talk, I could feel my emotions bubbling, and sure enough, tears started streaming. My decision of where my precious mama would live out her days played heavy on my heart. What did I want for her, for me, and the rest of my family? After all, we were all in this together.
All of the "things" that I thought were important started racing through my head. Within a short driving distance? Not really. Amenities? Somewhat limited. And this sounds so silly now, but at the time, I thought to myself, "this is just not mom's decorating style."
As I pulled myself from the depths of my crying episode, I felt incredible compassion and understanding embracing me. As I explained mom's health needs and history, it became clear what I was seeking.
Beyond the basics of cleanliness, safety, nursing care, I wanted my mom to be loved when I wasn't there. That sounds like a big ask, right?
Marketing Team - are you ready for 2022? I suspect you are either shaking your head in agreement or feeling stuck in planning what to do next.
Senior living providers have had a plateful of challenges to address, and one that ranks high on the priority list is to rebuild census.
Let’s talk about how to differentiate yourself from the crowd, build quality relationships that result in move-ins, and create an ongoing stream of referrals.
I started in the aging and caregiver space over 27 years ago as a family caregiver. Almost three decades later what I needed most then is exactly the same as what study after study supports is desperately needed now - education!
Be Your Community Resource
I talked in my last blog about the importance of community collaboration - that is, a care community's collaboration within their geographic region. For example, working with a local Dementia-Friendly Initiative, Alzheimer's Association or Parkinson's Foundation, or others working hard to build widespread awareness of critical aging issues. This helps to expand community relationships, build awareness and develop connections with referrals, and all the while contributing to the greater good.
The need today for effective dementia education is through the roof!
Marketing team - add to your toolbox a "Wow" experience to help people better understand life with dementia.
2022 will be a year for:
Become a Dementia® Live Coach
AGE-u-cate®️ Training Institute's highly acclaimed Dementia Live®️ Simulation Experience is the game-changer. It's what people talk about a year after they've gone through the experience. It offers the care community representative the opportunity to speak one-on-one with participants, build a meaningful relationship, and in the process, provide one of the most powerful dementia education experiences available today.
As much as your staff needs Dementia Live®, your community does as well. This program offers the benefits of flexibility, practical tools, and resources to allow senior care providers to use as staff training AND community outreach education. And if in-person is not an option, the program includes an online option!
"Dementia Live is hands-down, our most valuable census building tool. Beyond its incredible educational value, it's our #1 marketing investment." ED, Texas.
AGE-u-cate is on a global mission to ignite change! Want to join us?
If you want to learn more about having Dementia Live® in your sales toolbox, contact us today!
Let's be honest. 2021 felt like we had our foot on the gas AND brake at the same time. Make plans, cancel plans, make plans, reschedule plans. Make PLANS? Uh, let's wait and see. Sound familiar?