AGE-u-cate Training Institute Blog

This is the first of three articles about Workforce Development in Aging Services.  The focus of the articles will encompass three pillars:

1. Adopting Best Practices to Retain the Current Workforce

2. Creating Non-Traditional Growth and Advancement Pathways

3. Cultivating the Next Generation Aging Services Workforce

This topic is of great importance due to the national and global caregiving crisis for both paid and unpaid caregivers.  This series will focus only on paid caregivers, with an acknowledgement that the unpaid caregiver crisis impacts the need and demand for more paid caregivers. 

Pillar 1: Best Practices to Maintain the Current Workforce

Let's begin the discussion about the Aging Services Workforce by acknowledging that there are many wonderful and committed people caring for elders throughout the continuum of care- 3.7 million according to this LeadingAge Vision White Paper.

Sadly, the massive turnover experienced in this industry will keep the rotating door busy, without even considering the increasing demand due to the aging population.  

So, before addressing the need for new entrants, we should begin with discussing strategies to retain our current employees.  The LeadingAge Vision White Paper above provides an excellent roadmap of six strategies to build workforce and my intent with this series is to enhance the conversation by approaching the issue of retention from other angles.  

With CMS adding new metrics for turnover and staffing levels into the star system, healthcare leaders are looking for meaningful ways to retain staff. Employee empowerment is one key area of employee satisfaction often overlooked in a task-driven culture. A recent survey found that 2,034 nursing home administrators revealed a greater staff empowerment practice score was positively associated with greater retention.

1. Your Program is More Than a Calendar
The calendar is only 25% of engagement in your community. The remaining 75% is just as critical; resident discovery, fostering new and ongoing relationships between staff to residents and staff to staff, communication tactics, and partnerships with the greater community.


2. What if Residents Had a More Active Role in the Planning Process?
The approach to creating a calendar can look different! Resident designed. Weekly approach versus monthly approach.

3.Community Engagement = Collaboration
Interdepartmental collaboration between programming/activities, dining/culinary, sales, and marketing to ensure experiences are designed to be elevated and engaging and marketing and sales know-how to how to share via media and with prospective residents and families.

4. Turn Your Gaze Inward
Your greatest asset lives and works in your community….the residents and staff! Both are filled with passions and skills that can enhance community engagement. We cannot plan a life “for” someone, instead, it has to be “with.”

5. Stop Buying “Stuff”
Budget-friendly program opportunities….movement, breathing, going outdoors, gratitude, and building connections and what about being green and environmentally friendly.

6. Learning About the Growth Factor
Activities versus Programs….know the difference.


7. Boardroom Confidence
Take a seat at the table….how to make a business case for your needs.


8. Engagement Begins with Discovery
Resident discovery….what do you want to learn? Where does this information “live”? Who can access this information? How often do you update it?


9. Don’t Take it Personal – Level Up
Leaving the past in the past! How to move forward thoughtfully and professionally.

10. Self-Advocacy & Professional Development
Find a mentor! LinkedIn, fellow senior living colleagues, etc. Find someone who teaches you to have the confidence and demeanor to advocate for yourself with facts and data, not losing your composure and becoming emotional.

I posted an article on LinkedIn sharing perspectives on how engagement professionals can maintain the traction gained of respect and enhanced quality during the pandemic.  Check it out for a free download of/ a Tips for Elevating Engagement Professionals handout as well as a full recording of a recent conversation with Sara Kyle and Kelly Stranburg with LE3Solutions and myself!  You're sure to find encouragement, best practices, and next steps as you continue the good work in your community.  AGE-u-cate and LE3Solutions are here to support you!

It is time to get serious about changing the onboarding process for new hires, and there is no time to lose.  Maggie Keen, Vice President of Corporate Development at MissionCare Collective delivered this impactful message for AGE-u-cate's February Virtual Road Trip entitled, "Building Culture:  Rethinking recruitment, onboarding, and retention to drive better care and a better workplace."