It's no surprise that the long term care sector has experienced declining occupancy and census due to COVID-19. The best marketing and sales efforts couldn't compete with a worldwide pandemic. But the tide is turning and if we've learned anything during this time -is that creativity is king, education is powerful and experiences change how people think, feel and act (because we've been missing these!). Dementia education and awareness is critically needed in our communities. Let's talk about how we can bridge dementia staff training with meeting marketing and sales goals by providing a solution to the pent-up demand for impactful dementia education from our local communities.